UFlex Blog - Flexible Packaging Industry in India

As we move into a new year, it’s time to ask what kinds of trends, priorities and disruptive innovations will be the key drivers in 2023. We spoke to Jeevaraj Pillai, joint president, flexible packing business and new product development, UFlex , about the year that has passed by, and the challenges and opportunities for the industry in 2023 and beyond. Consumer markets are experiencing rapid growth, especially in the food, personal care, and pharmaceutical industries and coupled with phenomenal growth in e-commerce sales, the packaging industry continues to register robust growth. Flexible packaging is gaining preference over rigid packaging alternatives, as it is lightweight and cost-effective. Research by allied market research indicates the size of the global flexible packaging market at USD 68.5 billion in 2021, which is projected to reach USD 102.8 billion by 2031 at a CAGR of 4.2%. Read more

The power of proper packaging has significantly risen over time, since as eager as customers are to see what’s inside, that first glimpse of the product might just be the difference between long-term brand loyalty or a disappointed customer base. Brands have upped their packaging game, realizing that not only high-quality products but also the right packaging, is the key to great customer satisfaction. Whether bought online or through in-store shopping, the packaging is a buyer’s first impression of the product that often leads to representing the product and the brand as a whole. Product Packaging plays a vital role in building brand recognition and heavily influences consumer buying behaviour an aspect of production and marketing that shouldn’t be overlooked. Packaging in general caters to many needs including but not limited to protection, improved usability, providing information and safety. Furthermore, the right packaging with relevant info-graphics a quintessential design with ...