UFlex Blog - Flexible Packaging Industry in India

There have been constant debates across the world around the use of plastics in our daily life. The recent trend of Paper Drinking Straws comes from another trend – a trending rise in the number of cautious consumers in the market who are cognizant of the depleting environment. On the other hand, a supporting trend is the rise of so-called ethical consumers, who are ready to pay more for products that meet their ethical standards. Together, these trends have led to a push against single-use plastics including disposable plastic straws. Countries like India have taken a big step resulting in bans on Plastic Straws, thus triggering the need for transition to Paper Made Drinking Straws manifolds. So let’s take a closer look at the experience plastic straws have yielded since ever, and what will the transition to paper straws bring for brands, consumers and the environment. Read more

  Why did UFlex participate at Beauty World? This is not the first time we participated at Beauty World. This is possibly our fourth participation at the event. We have been here quite consistently to meet our target customers and show off our innovative products. The event allows us to meet customers from GCC, South East Asia, Europe, and so on. This event makes a lot of sense for out flex tube division and what we do is high-end tubes. And I can assure you that we will be here at least for the next 7 years as I can see. Tell us about your presence in the Middle East region. UFlex is the largest flexible packaging company in India, we are totally backward integrated. We do polyester chips, films, polymers, and so on. We have film factories in India, USA, Mexico, Poland, Egypt, and UAE. We also do lots of activities that are related to packaging, such as tubes, laminates, and so on. We also sell these laminates to brands such as Nestle, Coke, Pepsi, Cadburys, P&G, and so on. Fr...

  One of India’s largest manufacturers and exporters of beverages – Rasna International wanted an absolutely alluring packaging for its fruit powder concentrate. With this straight-forward brief, Rasna tasked Uflex – a company with whom it has had an association for over two decades, to come up with a unique packaging solution. What Uflex in turn came up with is all set to take the brand to the next level of customer delight. An all new spouted profile stand-up pouch with side handle carrying Rasna Fruit Powder concentrate has pleasantly stirred up the retail shelves not only in India but overseas as well. Explaining about the metamorphosed packaging, Mr. Arun Anand, Executive Vice President Marketing at Uflex Packaging said, “Fruit powder concentrate is extremely hygroscopic. The powder has to be immaculately protected from moisture. Rasna wanted something very unique, enunciating strong customer pull at the point-of-sale (POS). We created a four tier profiled packaging structure ...

  Leveraging itself as the silent salesman, packaging speaks volume about a product. Soulful and purposeful packaging not only attracts customers but enables conversions. It helps the audience distinguish and recognise the product amongst the over-populated clutter and sets a standard for the brand in the eyes of its target audience. In India, the Packaging Industry has been constantly evolving to meet the changing needs of the customers. From the sole purpose of protecting the goods to an advanced role of a packaged advertisement, packaging as a marketing tool has progressed manifold. With the increasing penetration of brands in the e-commerce business, the Packaging Companies are continuously expanding and enhancing the technologies and techniques used to develop innovative pcakging. Read More