UFlex Blog - Flexible Packaging Industry in India

  One of India’s largest manufacturers and exporters of beverages – Rasna International wanted an absolutely alluring packaging for its fruit powder concentrate. With this straight-forward brief, Rasna tasked Uflex – a company with whom it has had an association for over two decades, to come up with a unique packaging solution. What Uflex in turn came up with is all set to take the brand to the next level of customer delight. An all new spouted profile stand-up pouch with side handle carrying Rasna Fruit Powder concentrate has pleasantly stirred up the retail shelves not only in India but overseas as well. Explaining about the metamorphosed packaging, Mr. Arun Anand, Executive Vice President Marketing at Uflex Packaging said, “Fruit powder concentrate is extremely hygroscopic. The powder has to be immaculately protected from moisture. Rasna wanted something very unique, enunciating strong customer pull at the point-of-sale (POS). We created a four tier profiled packaging structure ...

  Leveraging itself as the silent salesman, packaging speaks volume about a product. Soulful and purposeful packaging not only attracts customers but enables conversions. It helps the audience distinguish and recognise the product amongst the over-populated clutter and sets a standard for the brand in the eyes of its target audience. In India, the Packaging Industry has been constantly evolving to meet the changing needs of the customers. From the sole purpose of protecting the goods to an advanced role of a packaged advertisement, packaging as a marketing tool has progressed manifold. With the increasing penetration of brands in the e-commerce business, the Packaging Companies are continuously expanding and enhancing the technologies and techniques used to develop innovative pcakging. Read More