UFlex Blog - Flexible Packaging Industry in India

  Frozen foods give people a chance to have healthy meals within minutes. Frozen foods comprise of any of the complete meals or portions of meals that could be raw or partially cooked and assembled into a package and frozen for retail sale. With the growing use of microwaves worldwide, cooking preferences in households and change in eating habits of millennials the demand and consumption of frozen food is growing worldwide. This coupled with the pandemic has also added a spurt as people resorted to working from home and wanted a quick fix for their meals. The founder of frozen food industry, Clarence Birdseye pioneered methods for quickly freezing meals in the 1920s, which was the inception of frozen food packaging. Since then the frozen food segment has undergone a sea change, including changes in packaging styles and raw materials. A majority of the changes in packaging for frozen foods have been fuelled by the need for convenience, on-the-go eating habits of consumers, need for ...

  The power of proper packaging has significantly risen over time, since as eager as customers are to see what’s inside, that first glimpse of the product might just be the difference between long-term brand loyalty or a disappointed customer base. Brands have upped their packaging game, realizing that not only high-quality products but also the right packaging, is the key to great customer satisfaction. Whether bought online or through in-store shopping, the packaging is a buyer’s first impression of the product that often leads to representing the product and the brand as a whole. Product Packaging plays a vital role in building brand recognition and heavily influences consumer buying behaviour an aspect of production and marketing that shouldn’t be overlooked. Packaging in general caters to many needs including but not limited to protection, improved usability, providing information and safety. Furthermore, the right packaging with relevant info-graphics a quintessential design ...