UFlex Blog - Flexible Packaging Industry in India

Aseptic Packaging is a globally accepted technique for packaging of liquids and semi-solids contents ideally for on the go drinking. The term “aseptic” comes from the Greek word “septicos,” which means “without potentially pathogenic microorganisms” in food. Therefore, aseptic packaging is the filling of a commercially sterile product into a sterile container under aseptic conditions and then hermetically sealing the containers so that it completely eradicates the possibility of contamination. It also ensures that your food doesn’t require refrigeration and remains bacteria-free. Aseptic packaging is mostly used for liquid commodities like dairy, dairy alternatives, juice and for non-carbonated alcoholic beverage packaging, etc. Read more

  The difficulties that ensue from counterfeiting result in a broad spectrum of negative after-effects for businesses, governments and consumers. The International Anti-Counterfeiting Coalition (IACC) describes counterfeiting as a crime, involving fraudulently manufacturing or distributing goods under someone else’s name, without their permission. Evolving into a worldwide challenge over time, counterfeiting incurs heavy losses on companies as they try to combat duplication and undermines the brand image as well as the consumers’ trust they have worked so hard to build over a long time.  As per a study by Supply Chain Resource Co-operative, the counterfeited goods market has grown from $30B in the 1980s and exceeds $600B today. With rising counterfeiting incidents this number could soon rise to over $1.8 trillion, which is more than the gross domestic product (GDP) of many developing countries around the world.The rapid development of the internet and the proliferation of vari...

  Why did UFlex participate at Beauty World? This is not the first time we participated at Beauty World. This is possibly our fourth participation at the event. We have been here quite consistently to meet our target customers and show off our innovative products. The event allows us to meet customers from GCC, South East Asia, Europe, and so on. This event makes a lot of sense for out flex tube division and what we do is high-end tubes. And I can assure you that we will be here at least for the next 7 years as I can see. Tell us about your presence in the Middle East region. UFlex is the largest flexible packaging company in India, we are totally backward integrated. We do polyester chips, films, polymers, and so on. We have film factories in India, USA, Mexico, Poland, Egypt, and UAE. We also do lots of activities that are related to packaging, such as tubes, laminates, and so on. We also sell these laminates to brands such as Nestle, Coke, Pepsi, Cadburys, P&G, and so on. Fr...

  One of India’s largest manufacturers and exporters of beverages – Rasna International wanted an absolutely alluring packaging for its fruit powder concentrate. With this straight-forward brief, Rasna tasked Uflex – a company with whom it has had an association for over two decades, to come up with a unique packaging solution. What Uflex in turn came up with is all set to take the brand to the next level of customer delight. An all new spouted profile stand-up pouch with side handle carrying Rasna Fruit Powder concentrate has pleasantly stirred up the retail shelves not only in India but overseas as well. Explaining about the metamorphosed packaging, Mr. Arun Anand, Executive Vice President Marketing at Uflex Packaging said, “Fruit powder concentrate is extremely hygroscopic. The powder has to be immaculately protected from moisture. Rasna wanted something very unique, enunciating strong customer pull at the point-of-sale (POS). We created a four tier profiled packaging structure ...

  Leveraging itself as the silent salesman, packaging speaks volume about a product. Soulful and purposeful packaging not only attracts customers but enables conversions. It helps the audience distinguish and recognise the product amongst the over-populated clutter and sets a standard for the brand in the eyes of its target audience. In India, the Packaging Industry has been constantly evolving to meet the changing needs of the customers. From the sole purpose of protecting the goods to an advanced role of a packaged advertisement, packaging as a marketing tool has progressed manifold. With the increasing penetration of brands in the e-commerce business, the Packaging Companies are continuously expanding and enhancing the technologies and techniques used to develop innovative pcakging. Read More