What’s Trending In Beauty And Personal Care Packaging? - UFlex


Since ever the world returned to normalcy, there has been a lot of focus on health and hygiene. The beauty sector which witnessed a major setback has made a strong comeback since the world graduated to a new normal. This combined with the shift to e-commerce stores has resulted in a significant rise in the consumer’s demand for beauty and personal care products. Beauty and personal care companies are therefore innovating new solutions that do not just deal with the evolving lifestyle and high volume sales on one hand but are also taking the onus to stand at par and responsibly abide by the environmental standards by adopting more and more Sustainable Packaging formats that promote easy recyclability and reduces greenhouse emissions.

Big brands in the personal care segment are coming together to help the industry address the environmental challenges they face. The objective is to create a scoring system that will assess the environmental impact of beauty products through packaging, ingredients, usage, etc. As a result, beauty and personal care brands are rethinking their entire product cycle to understand the areas where improvements can be made that stand on par with environmental concerns. Innovative applications such as refillable formats and paper-based structures are paving the way for beauty and personal care brands to address the sustainability issue.

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