Frozen Foods- The Growing Demand and the Innovation in its Packaging

 

Frozen Foods

Frozen foods give people a chance to have healthy meals within minutes. Frozen foods comprise of any of the complete meals or portions of meals that could be raw or partially cooked and assembled into a package and frozen for retail sale. With the growing use of microwaves worldwide, cooking preferences in households and change in eating habits of millennials the demand and consumption of frozen food is growing worldwide. This coupled with the pandemic has also added a spurt as people resorted to working from home and wanted a quick fix for their meals.

The founder of frozen food industry, Clarence Birdseye pioneered methods for quickly freezing meals in the 1920s, which was the inception of frozen food packaging. Since then the frozen food segment has undergone a sea change, including changes in packaging styles and raw materials. A majority of the changes in packaging for frozen foods have been fuelled by the need for convenience, on-the-go eating habits of consumers, need for high barrier properties and need for microwave-friendly packaging.

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