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The Challenge of Counterfeiting : What Will Safeguard Brands from Counterfeiting Threats? UFlex

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The difficulties that ensue from counterfeiting result in a broad spectrum of negative after-effects for businesses, governments and consumers. The International Anti-Counterfeiting Coalition (IACC) describes counterfeiting as a crime, involving fraudulently manufacturing or distributing goods under someone else’s name, without their permission. Evolving into a worldwide challenge over time, counterfeiting incurs heavy losses on companies as they try to combat duplication and undermines the brand image as well as the consumers’ trust they have worked so hard to build over a long time. As per a study by Supply Chain Resource Co-operative, the counterfeited goods market has grown from $30B in the 1980s and exceeds $600B today. With rising counterfeiting incidents this number could soon rise to over $1.8 trillion, which is more than the gross domestic product (GDP) of many developing countries around the world.The rapid development of the internet and the proliferation of various digital...

The Importance of The Right Packaging in The Growth of a Brand - UFlex

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The power of proper packaging has significantly risen over time, since as eager as customers are to see what’s inside, that first glimpse of the product might just be the difference between long-term brand loyalty or a disappointed customer base. Brands have upped their packaging game, realizing that not only high-quality products but also the right packaging, is the key to great customer satisfaction. Whether bought online or through in-store shopping, the packaging is a buyer’s first impression of the product that often leads to representing the product and the brand as a whole. Product Packaging plays a vital role in building brand recognition and heavily influences consumer buying behaviour an aspect of production and marketing that shouldn’t be overlooked. Packaging in general caters to many needs including but not limited to protection, improved usability, providing information and safety. Furthermore, the right packaging with relevant info-graphics a quintessential design with ...

Healthcare & Pharma Packaging – Packaging an Enhanced Experience of Sustainability

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The purpose of packaging in the life sciences and healthcare industry ranges from protecting the products to facilitating utilization and extending the shelf life. The global pharma packaging industry , in the recent few years, has been rethinking its strategy around sustainability and its entire packaging methods to be in tune with the rising sustainability standards and EPR guidelines. Increasing the use of renewable packaging materials, safe and reusable transport packaging for packaging of healthcare products, and reducing CO2 emissions in manufacturing and supply networks, are some of the vital methods adopted in the creation of a safer, more sustainable healthcare packaging for a better tomorrow. In the vision to create a circular economy recyclable packaging is gaining preference for the packaging of healthcare, pharmaceutical, nutraceutical and life sciences products. Recyclable packaging uses lightweight materials, primarily a similar family of mono-materials, and integrates ...

Why Brands Must Shift From Rigid To Flexible Packaging - UFlex

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With the growth in consumer needs and other factors such as increase in purchasing power, the global rigid packaging market is set to surpass $800 bn by 2024. However, the world is currently witnessing a shift of focus towards greater convenience and sustainability. Today consumers prefer product packaging that offers portability, resealability, convenience,and is made of sustainable materials. This set of preference is resulting in speedy transition from rigid to Flexible Packaging Solutions and formats. The Flexible Packaging market is likely to grow at 3.95% growth rate to reach $299 Billion by 2024 as brands look to reduce production costs and enjoy the competitive advantage of Flexible Packaging over Rigid Packaging . Read more

Unpacking The Future of Flexible Packaging - UFlex

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If there were binoculars to decode the future of packaging on the trends we all are observing today, it would not be difficult to say that technology that authenticates, and materials that are eco-friendly are set to traverse the future of packaging to an entirely unimaginable territory. The sector is going through a massive shift, be it the use of mono-materials, Biodegradable Packaging materials, digitalization of packaging, the advent of innovative user-friendly packaging structures, and increase in eco-conscious consumers. However, the challenge for businesses remains to accommodate consumer expectations while finding the middle ground between the e-commerce boom, technology, sustainability, and delivering smart Flexible Packaging solutions. Read more

Paper Vs Plastic Straws – Which Is Better For Business And The Environment?

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There have been constant debates across the world around the use of plastics in our daily life. The recent trend of Paper Drinking Straws comes from another trend – a trending rise in the number of cautious consumers in the market who are cognizant of the depleting environment. On the other hand, a supporting trend is the rise of so-called ethical consumers, who are ready to pay more for products that meet their ethical standards. Together, these trends have led to a push against single-use plastics including disposable plastic straws. Countries like India have taken a big step resulting in bans on Plastic Straws, thus triggering the need for transition to Paper Made Drinking Straws manifolds. So let’s take a closer look at the experience plastic straws have yielded since ever, and what will the transition to paper straws bring for brands, consumers and the environment. Read more

3 Reasons Why You Should Consider Water-Based Inks For Printing

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Water-based inks mark the trend of future of printing to a territory of sustainability. As per a study by verified market research, global water-based ink market is projected to reach USD 13.36 billion in 2028, growing at a CAGR of 4%.This healthy growth rate signifies the increased focus on safety and sustainability that the packaging and manufacturing industry is assuming. Its unique formulation has also allowed manufacturers to deliver supreme quality print impressions that gives their product a unique appearance while abiding by the environmental protocols. That is why a large number offamous brands across sectors have adopted use of water-based inks to create outstanding impressions while leaving no bad impression in the ecosystem. Let’s take a closer look at how these advantages can help you stay on the top. Read more