Flexible Packaging – The Smarter and Safer Option in Covid Era

 

Now, more than ever, when the world is undergoing a global pandemic, safety and hygiene is of utmost importance. People are hesitant to visit supermarkets and local shops like they used to do earlier and are now buying everything online from various ecommerce sites. Online shopping is not just the new norm but the only option customers have. The buying pattern of customer is changing rapidly and with this, their expectation of safety standards is best met by the quality of packaging in which they are delivered at the doorsteps. Packaging the product in a way that it reaches the customer safe, sanitized and contactless has gained importance like never before. However conventional packaging that includes glass, bottles and tins suffer from the challenges of safe transportation, inconvenient storage, barrier properties and recycling. This is where Flexible packaging steps in and plays a big role.

Flexible Packaging includes a combination of from packaging materials such as Packaging Film of various kinds, laminate, substrates, Polymers, PVC, PE, PET, PV, oxygen and barrier layers, plastic and paper at times to make pouches, bags and other pliable enclosures depending upon the ingredients to be packed within. Flexible Packaging offers versatile packaging styles and is useful for a wide variety of products like medicines, food, beverage, personal care, cosmetics etc.

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