Fresca Juices dazzles with holographic packs on the shelf for the first time in India.

 
flexo printing sleeves

Fresca’s most-awaited holographic aseptic packs are all set to dazzle retail shelves. Fresca is one of the leading and fastest growing Juice Brands of India. The company has three manufacturing facilities with a strong presence in more than 10 to 12 states of India.

Fresca officially launch’s India’s first Holographic Pack in 200ml Tropical Mix and Guava Premium Juice category. Therefore, this festive season consumer will get to hold on to a new packaging to share with their close ones.

Akhil Gupta, Managing Director, Fresca; commented on the launch, “We believe this is the ideal time to launch when people are always on a look out for something new and appealing for gifting. With the help of Uflex’s brand Asepto we are able to revitalize the consumer experience in the sparkling Holographic packs of Fresca’s 200ml Tropical Mix Premium and Guava Premium; the packaging not only serves as marketing differentiator at the retail standpoint but also takes care of the key component for safe journey of products from production to consumption. The smoothness and superior taste is very pleasing, as it has higher percentage of fruit pulp giving a great drinking experience to consumers.

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